The $1500 Paper Clip

pricing value Jan 17, 2020
Too often, we price our services based upon what we are comfortable paying ourselves. Or even worse, we do not offer a service because we cannot imagine charging for something that is so effortless to us.
Please understand there is a market for everyone. Simple things like cars can range from $5000 to $150,000 or more. Same outcome. Different perceived value.
With my programs, I base the price upon the level of investment needed to deliver the transformation my clients desire. The more they invest, the more invested they are in their own results.
The next time you face a pricing decision, remember this photo. The $1500 Tiffany gold paper clip. The actual link is below. There IS a market at every price point.

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